I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Creating a Tried-and-True Training Program
There’s no one perfect method for developing a great training program, but Sarah Ashby has created a tried-and-true system to make sure you have all your bases covered.
Don’t Shoot The Analyst!
Data Analyst Sarah Ashby urges credit unions to go into their data analyses with opens minds, leave their preconceived notions at the door, and to please not shoot the messenger!
Taking Action Is the Most Important Step of Utilizing Data
Data analyst Sarah Ashby stresses the importance of asking questions and taking action on your data, not just collecting it for the sake of knowledge.
Why Studying Your Calls is More Important Now Than Ever
Those in the credit union industry used to wonder if phone banking was on its way out, but now thanks to COVID-19, it’s more essential than ever. Sarah Ashby analyzes this change and ponders how this will impact the future of phone banking.
The Value of a Data Analyst
Sarah Ashby argues that analyzing data is no longer optional when it comes to a credit union’s success and that credit unions are under utilizing their most valuable tool: the data analyst.
Data Presentations: It’s Not All About Making It Pretty
In the growing debate about the best way to present data, Sarah Ashby argues that it’s not about the look, it’s about the message.
