The Secret to Planning a Hybrid Event
Julie Gessner sat down with friend and hybrid meeting expert Michelle Bottrall to talk about how it’s not enough to just do in-person or online-only events; you need to provide attendees with a hybrid experience.
Make Mastering a Communication Style Your New Year’s Resolution
Come January 1st, it’s normal to consider whether to commit to some New Year’s resolutions. Julie Gessner has a suggestion: master an understanding of the communications styles to improve your interactions with others.
My Sales Culture Is a Flop, What Now?
Shifting from a service culture to a sales culture at your credit union can be a tricky endeavor that often leads to confusion and hesitation. Thankfully, Julie Gessner has a guide to help make this transition beneficial and effective for everyone.
Cybersecurity: Tips from Experts
Julie Gessner interviews a panel of cybersecurity experts to get answers to some of your biggest questions and discusses what steps you can take to protect your credit union and your members.
Revival: How Investing in Education is Transforming Business for One Credit Union
Julie Gessner interviews 1st Street Credit Union President and CEO Arthur Hart on why his credit union has made staff training such an important part of their daily operations.
Beyond the Single Transaction: People Helping People
Julie Gessner makes the case for consultative services as a means to balance members’ desire for instant gratification along with great member service and connection.
Building a Corporate Brand Through Personal Branding
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
A Journey in Personal Branding
According to Julie Gessner, developing a personal brand is essential for growing a career and finding opportunities. In the first part of her new series, she highlights the importance of creating your own unique brand and setting yourself up for future success.
Effective Approaches for Online Retailing
Julie Gessner sits down with Web Application Developer, Keegan Krajniak, to discuss methods on how credit unions can stay current when it comes to online banking and retailing.
Would You Like Some Catsup? A Journey in Customer Service Excellence
Julie Gessner tackles the importance of good customer service and brick and mortar stores in a tale of credit unions, wayward road trips, and a need for some catsup.
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